Update: Los Angeles City Council approves ban on new supergraphics in Hollywood

November 1, 2010

Sheri Bonstelle

The right to install a supergraphic on a side of a building in Hollywood has been an ongoing struggle between owners and the City for years. The attorneys at JMBM have extensive experience in representing hotel owners and sign companies in obtaining appropriate City Council approval. Call us to see how we can help.

The Los Angeles City Council voted unanimously in September to ban the installation of new "supergraphic" advertising displays in Hollywood, while grandfathering in currently planned signs and allowing for designated "sign districts."

The new Hollywood outdoor advertising regulations, which prohibit large vinyl signs on facades of hotels and other multi-story buildings, reflect an earlier U.S. 9th Circuit Court of Appeals ruling allowing a citywide ban of the signage.

The ordinance still permits digital billboards up to 300 square feet in specific areas in Hollywood along Vine Street and Hollywood, Sunset and Cahuenga Boulevards. Up to 16 supergraphic signs received City Council approval under the previous regulations and will be installed in several locations in Hollywood, including signage for projects entitled by JMBM land use attorneys.




sheribonstellecropped.jpgSheri Bonstelle's practice focuses on land use, zoning, environmental, litigation and construction matters. She manages all aspects of the entitlement process, including representing clients before local and state agencies, commissions and councils. She coordinates environmental review under the California Environmental Quality Act (CEQA) and National Environmental Protection Act (NEPA) and obtains permits and approvals necessary under the Clean Water Act, Clean Air Act, Endangered Species Act, California Coastal Act, and historic preservation laws. She also negotiates participation and development agreements with the Community Redevelopment Agency, and obtains approval of adaptive reuse projects in historic buildings in Los Angeles. She coordinates land use and environmental diligence review for large multi-property portfolio sales and represents signage companies and building owners with respect to preserving signage rights in Los Angeles. Sheri is a licensed architect in the State of New York. Contact Sheri at SBonstelle@jmbm.com or 310.712.6847.